Question of

Organization

What does the organization make or do?

Industry, product or service, rough scale. One sentence.

Waste & Inefficiency

Where does waste, inefficiency, or end-of-life live in their value chain?

What gets thrown away, returned, unused, or undervalued today.

Pressure to Change

What pressure is driving the need to change?

Regulatory deadline, investor commitment, competitor move, or internal mandate.

Exclusion Filter

What circular territory have they already explored?

Initiatives underway, models already considered, or directions already ruled out.

Success Criteria

What does a successful outcome look like for them?

New revenue, cost reduction, compliance, brand differentiation.